WHY EVERY SMALL OFFLINE BUSINESS NEEDS AN ONLINE PRESENCE

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Every offline business, irrespective of being small or medium or large, is required to have an online presence today, the reason being the domination of internet and technology. It’s not just an online business or an online store or a business website that’s enough, but having a responsive estore is a necessity if you target to cover most customers who are on desktops and as well on mobiles/tablets. Read on…

IS MY WEBSITE OUTDATED? DOES IT REQUIRES A FACELIFT?

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Websites are direct reflections of the businesses today. Having a mobile friendly website or an all device compatible website and a user friendly website is a basic trait expected out of every business, not as an aspect of any virtual checkpoint but as an entity to suffice the needs of today’s internet users.When should you get alarmed your website needs a facelift? Read on…

THE PYSCHOLOGY OF COLORS AND WEBSITE CONVERSIONS

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How colours persuade one to buy has always remained an interesting topic of discussion in marketing. The discussion has never drawn to a close rather stays open with respect to the depth of analysis required. Colour psychology is the science of colours, a part of behavioural science, defining how it impacts the human nature, the nature of buy in ecommerce. Out of the 90 seconds a viewer takes to decide on a product, more than 60% of the thought goes on/by the colours in website! Read on…

 

SHOULD YOU USE FREE WORDPRESS THEME?

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Websites themes should be in such a way that they don’t hallucinate the audience rather impress them; not reduce the load time rather improve it. For blogging websites, every blog isn’t the same as the other. A photography blog requires different aesthetics compared to that of a wildlife blog site. The pioneer of blogging site, WordPress, the well-known content management software gives you both free and premium themes. Read on…

 

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Discussions at the level of world summit puts forth the below in short on UX design guidelines: Striving for consistency, catering to all customer usability, offering clear details, clear call to closure, error-free site, making reversal possible for any action, & reducing memory load. Another book on rules of web design states placing users in control, reducing the memory load and making the design consistent for users as the rules for design of user interface. Read on…

HOW TO IMPROVE WORDPRESS SECURITY?

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Hacks on WordPress, reported last year, aren’t any less to be ignored and most of them are attributed to websites missing out on version upgrades. Core, plug-ins when not up-to-date or when insecure or when not rightly configured contributes to hacker attacks on the site. Don’t be surprised to know stats from the WPScan Vulnerability Database that says more than 50% of the vulnerabilities (1570 on 2407) are ‘just unique’ ones! How to improve the security for WordPress/ prevent hacks on WordPress? Read on…

IS RESPONSIVE DESIGN A RANKING FACTOR FOR GOOGLE’S ALGORITHM?

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Of all the ranking factors of Google, site responsive occupies one of the top positions; Responsive web designs/ mobile friendly websites are at a higher attraction for the Google algorithm. This means websites should have their mobile search optimised if they are intending to come up in the 1st 2 pages of SERPs. This again connects to the user satisfaction in getting the best quality results from search in any device thereby user friendly websites are obviously at a better position compared to the rest. In crux, business growth simply depends on an ideal web design sufficing the customer needs. Read on…