Cart abandonment has raised considerably in the ecommerce portals since late 1980s, with the increased amount of sophistication given to the customer to take their own time to decide till they hit on the last and the most important ‘Confirm purchase’ button. It is not just about dealing with reducing these abandonments but also interest needs to be put in remarketing the abandoned carts to the customers for re-shopping. Adding incentives, reducing the steps in the process, and so could be a solution to the issue one and email tactics to bring the customer back with respect to issue two are recommended ecommerce solutions. Read on…


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